Bank of Georgia, Georgia’s leading bank, has announced that the Bank has launched a new strategy for its premium banking service, SOLO- a fundamentally different approach to premium banking. New SOLO is a completely different banking concept. The main idea is that the design, service or attitude, is built around the expectations of SOLO customers.
The customer is in the center of all events, enjoys privileged banking services and shares unlimited possibilities of SOLO LIFESTYLE. You will start feeling SOLO from the exterior… the shop window with visual and sound effects will tell you a unique story of each season of the year. When entering the lounge, you will find a synthesis of SOLO LIFESTYLE and SOLO banking areas – a hotel style luxurious and refined interior. SOLO LOUNGE is a premium surroundings where banking services acquire a completely different perception due to French made SOLO fragrance and offered Italian coffee.
Bank of Georgia has engaged Oral to build the new SOLO lounges and customer experience able to evolve existing mass affluent retail clients and attract new customers. Oral has built 11 SOLO branches between March 2015, and September 2016.